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Marty Hurwitz, CEO of Austin, Texas–based MVI Marketing, has been a student of the lab-grown diamond market since 2004. That’s when his company did its first consumer research study on lab-growns, prompted by the news that Apollo Diamond Corp.

Lab-grown diamonds may soon develop their own distinct price scale that differs from that of natural diamonds, Andrey Zharkov (pictured), the former chief executive officer of Alrosa who now heads the lab-grown diamond company Ultra C, predicted during a recent webinar.

Many areas are undergoing digital transformation, although one area that may not spring to mind is with jewelry and gems. This sector is being affected by science and technology, and this impacts the consumer markets as well.

The Diamond Producers Association Is Changing Its Name—and Its Strategy.

The Covid-19 global pandemic has brought much of the world to a standstill in recent months.